Bradley Bennett, founder of Pacific Pickle Works, is a veteran in the pickle business. He launched his business 15 years ago and offers a wide range of pickled products. Pacific Pickle Works pickles come in a number of cleverly-named varieties, such as the habanero-flavored Pandemonium Pickles and the kimchi-flavored Kimchi meets Pickle. His pickles come in a number of cleverly-named varieties, such as the habanero-flavored Pandemonium Pickles and the kimchi-flavored Kimchi meets Pickle. A lot of the experimentation on adventurous pickle flavors is taking place in restaurants, where consumers find pickles with Asian and Middle Eastern flavor profiles, he said. Pickles are also riding the better-for-you wave because they’re naturally healthy. Pacific Pickle Works distinguishes itself through its commitment to clean label, he said. “It has really helped us as we’ve gone live in this space to let people know that whatever they buy across our line doesn’t have any of those artificial ingredients in it,” he said. Bennett said Pacific Pickle Works has expanded over the years to work with retailers to develop their own store brands. That vertical business now makes up about 40% of the company’s overall revenue, he said. “We started, of course, just manufacturing for ourselves, but as a young company, we had a lot of idle time in our factory, and in order to monetize that we started taking on other brands,” he said.
